Source: Taiwantrade | Updated: 07 May 2018
“The 2018 Taiwan Excellence Zumba® Fest”, held this morning at the Jakarta International Convention Center Indonesia. This year for the first time Taiwan Excellence held Zumba® Fest, and attracted more than 1,000 Zumba® fans to exercise together. In this event, Taiwan Excellence presents Liza Natalia, an Official Brand Ambassador of Zumba® Indonesia and Yuanita Christiani, as the Celebrity Endorser of Taiwan Excellence, were exclusively invited to become a Zumba® instructor, with choreography, sound and lighting effects integrated into Taiwan Excellence industry elements, to feel Taiwan’s innovation and enthusiasm together.
Since the interest of Zumba® Fitness in Indonesia is increasing within these years, the Taiwan External Trade Development Council (TAITRA) for the first time collaborated with MERIDA, UCR +, ATUNAS and other Sports Brand to jointly host the Taiwan Excellence Zumba® Fest party. In this event, Taiwan Excellence was prepared TERN Folding Bike and ACER 2-in-1 Notebook as a Grand Prize. That was to attract Zumba® fans to participate in this highly dynamic city adventure. In just 2 days, the entire registration quota is full.
Before the event start, many people were warming up at the venue and preparing to participate in this great sporting event. The “Taiwan Excellence Zumba® Fest” event was opened by Liza Natalia as Zumba® instructor, Ms. Mei-Hua Wang as the Representative of Taiwan's Ministry of Economy, and Mr. James Huang as Chairman of Taiwan External Trade Development Council . In this spectacular event, thousand of participants was working out together while holding the Taiwan Excellence towel. Yuanita Christiani as Taiwan Excellence Celebrity Endorser was attended the event and in her interview session she said that she was very happy to participate in this special "Sport Event". Not only to reduce stress, but in the same time you can also directly witness the Taiwan Excellence Products.
Mr. John Chen, Representative from the Taipei Economic & Trade Office (TETO) in Indonesia also said that Zumba® fitness is very close to daily life, and this collaboration can bring Taiwan Excellence closer to the people of Indonesia. This event alsouse "Taiwan Excellence Active Experience" as their theme, which provides many new brands, such as : MERIDA bikes that can be ridden for free; massage chair from TOKUYO to relax your muscle after exercise; and also UCR+, ATUNAS and SAEKO, as well as other sports brand. In this event, besides providing isotonic water, there is also an exhibition area of all new Taiwan Excellence products so people can exercise while still enjoying Taiwanese products, and get to know and experience new products from Taiwanese brands.