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Trusted by H&M, Wish Apparel Takes Branded Apparel Service to the Next Level

Source: Taiwantrade | Updated: 14 January 2021

Established in 1995 in Taipei, Taiwan by Morris Tseng, Wish Apparel Co., Ltd. is a leading manufacturer of branded apparel for Walmart, Target, Kohl’s Costco, Disney, Family Dollar, and Komar. The company manufactures customizable childrenswear, sleepwear, ladieswear, menswear, and activewear.



Top-of-the-line Products

Initially, Wish Apparel’s first customers were university students that needed small orders of T-shirts for team uniforms. Now, the company is most known for its bulk order custom T-shirts, polo shirts, and bomber jackets for company uniforms or those wanting to start a clothing brand.

Wish Apparel has some of the world’s biggest brands as its customers, an enviable position for a clothing manufacturer to be in. This position was earned through a combination of top quality fabrics, high-quality dyes from Japan, advanced printing techniques, and a design team that helps customers realize their vision for their desired garments.


The Ethos 

Wish Apparel is guided by its enduring core values: consistency, reliability, efficiency, and affordability.

Additionally, customer satisfaction is at the heart of the company’s work. The aim is to deliver products of the utmost quality while maintaining 100% transparent communication between partnering customers, specialized teams, and partnering factories.

“The core value of our company is that our clients must feel satisfied with the products they get from us. Our mission is to exceed our customers’ expectations and constantly strive to exceed excellence,’’ says Molly Liu, Sales Representative and E-commerce Administrator at Wish Apparel.

Owing to the maintenance of a consistent standard of quality, Wish Apparel has carved itself a reputation as a dependable partner, earning the trust of leading global brands like Walmart, Target, Kohl’s, Costco, H&M, Disney, Family Dollar, and Komar.

Fabric from a sample catalogue. Image via Wish Apparel.

Deep Experience and Technological Expertise

Wish Apparel has more than 15 years of experience in the industry with global brands and has fulfilled over 1,000,000 orders.
The company has mastered more than 20 printing and embroidering technologies, providing customers with tailor-made garments according to their designs and chosen colors.

Nearly 3,000 square meters, the main factory in Taiwan is the working space of more than 1,000 skilled employees and the housing space for various high-tech equipment that enables mass orders. Wish Apparel products made in Taiwan, Cambodia, Myanmar, China, and Bangladesh are exported all over the world within 14 days.

With its competitive pricing, quality products, excellent workmanship, and advanced printing technologies, Wish Apparel is a step above its competitors.


Childrenswear by Wish Apparel

Final thoughts

The apparel industry experienced phenomenal growth in the past few decades. However, the COVID-19 pandemic has pushed global apparel brands into decline as flagship stores across the world closed and fashion shows were canceled.

This obstacle has affected Wish Apparel, but “luckily, we have worked on cross border e-commerce for years, and it has greatly helped our company to reduce the impact during the pandemic,” explains Liu.

In addition, the rise of the stay-at-home economy opens up a new possibility for Wish Apparel. Liu notes that the pandemic’s home workout revolution has given a big boost to the activewear market, and the company provides a range of customized sportswear for the gym, yoga, and running.

Wish Apparel is a prime example of a business that has built a lasting reputation on a simple and straightforward company ethos that is consistently upheld. The company’s core values and work ethic will continue to drive Wish Apparel towards success.


Source: Wish Apparel Co., Ltd.

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