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The Taiwan and Japan Food Industries Cooperation Press Conference for Taiwan Agricultural Products

Source: Taiwantrade | Updated: 16 July 2018

Taipei March 29 - The Taiwan and Japan Food Industries Cooperation Press Conference was held at the Tokyo Shangri-La Hotel, Japan on March 5, 2018. Jointly organized by the Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs, Taiwan External Trade Development Council (TAITRA), and the Council of Agriculture (COA) of the Executive Yuan, the press conference aimed to promote Taiwan’s food and Taiwan agricultural products in Japan and broaden awareness of Taiwanese food products.

 TAITRA appeared at the press conference alongside representatives of the municipal governments of Taoyuan, Yunlin, Chiayi, Tainan, Kaohsiung, and Pingtung, who introduced each region’s unique Taiwan agricultural products to over 80 Japanese news media outlets and online celebrities. They demonstrated the advantages and characteristics of Taiwan's refined agricultural industry and Taiwan agriculture technology.

 The press conference brought Japan-based Taiwanese baseball player Dai-Kang Yang as an industry spokesperson to promote the excellent image of Taiwanese food products. Well-known to audiences in both Japan and Taiwan, Dai-Kang Yang delivered a speech entitled “The Taste of Home I Miss the Most”, introducing Taiwan’s characteristic food products to the Japanese media for importing food to Japan. Dai-Kang Yang was joined by Chairman of TAITRA James Huang, Head of the COA Lin Tsung-hsien, and Chief Secretary of The Bureau of Foreign Trade Nick K. Ni. Together they presented Bubble Tea, Taiwanese Jujube, and Fruit Beer as representative of locally produced products and original snacks imbued with the characteristic flavors of Taiwan. Aspiring to promote the bubble tea craze in Japan, TAITRA Chairman Huang was the perfect spokesperson for the popular Taiwan agricultural products, such as Taiwanese bubble tea, offering samples of three Taiwanese bubble tea brands, namely Chun Shui Tang, CoCo, and Chatime. This was also the first time that jujube – beautifully nicknamed ‘Taiwanese green apples’ – appeared at a large promotional event since its introduction into Japan. Those unaware of the fruit were given a taste of its delicious flavor. The addition of fruit beer ensured that products made with Taiwanese-grown mangoes and pineapples took their place on the international stage.

 Another press conference highlight of Taiwan agricultural exports was when the six major cities and counties representatives took the stage. Mayor of Kaohsiung Chen Chu began with an introduction on the area’s characteristic agricultural products and tourist attractions. Indeed, the six city and county governments sent over 60 companies to participate in this year’s FoodEx Japan. The products exhibited included fresh apples, seafood, tea leaves, local specialty pastries, and sauces.

 Japan is the second largest market for Taiwanese agricultural exports, with the main exports being seafood, produce, and plants. The value of the main agricultural exports to Japan in 2017 was US$782 million, increasing 10.6% on 2016. This rise marks three years of continuous growth, while future prospects are looking good. TAITRA organizes an annual trade group to participate in FOODEX Japan, serving to encourage more food companies to promote their products in Japan, as well as develop more diverse items for the Japanese market. It greatly increase the awareness of Taiwanese agricultural products and Taiwan agriculture technology in Japan.

 Alice Wang (alice.wang@taitra.org.tw)
 Sophia Huang (sophiah@taitra.org.tw)

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