A healthier gut, a healthier brain.
Probiotics are the top seller in the U.S. mainstream and natural supplement market, racking up sales of $759 million and $126.9 million, respectively, last year based on SPINS report on the 52 weeks ending November 29, 2020. Over the past years, there has been substantial research in the field of probiotics which specifically into the different mechanism of probiotic action within the host. The most important thing is that the probiotics category will continue to grow and infiltrate multiple product categories in a variety of delivery formats to satisfy the needs of a large cross-section of consumers, providing options for everyone. Probiotics could cause positive effect on a clear and active mind by maintaining the gut microbiota with the Gut-Brain Axis. Supplementation of probiotics continuously may not only support a healthier gut, but a healthier brain.
 Morais, L. H., Schreiber, H. L., 4th, & Mazmanian, S. K. (2020). The gut microbiota-brain axis in behaviour and brain disorders. Nature reviews. Microbiology, 10.1038/s41579-020-00460-0. Advance online publication.
 Ni Y, Yang X, Zheng L, et al. Lactobacillus and Bifidobacterium Improves Physiological Function and Cognitive Ability in Aged Mice by the Regulation of Gut Microbiota. Mol Nutr Food Res. 2019;63(22): e1900603.
 Xiao, J., Wang, T., Xu, Y., Gu, X., Li, D., Niu, K., Wang, T., Zhao, J., Zhou, R., & Wang, H. L. (2020). Long-term probiotic intervention mitigates memory dysfunction through a novel H3K27me3-based mechanism in lead-exposed rats. Translational psychiatry, 10(1), 25.
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