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Taiwan Pavilion – Project Greening Qatar

Source: Taiwantrade | Updated: 11 June 2019

Qatar, ranked the richest country in 2018, launched Project Qatar, its 16th International Construction Technology and Building Materials Exhibition today, April 29, 2019 at Doha Exhibition & Convention Center (DECC). A total of 508 exhibitors from 33 countries around the world participated in the exhibition.

On the first day of the launch of the Taiwan Pavilion, Eng. Yousef Al Emadi, from Qatar’s Public Works Authority, expressed high interest in products from Sunmade, which need no electricity, are wireless and more environmentally friendly than LEDs. Because the new light particles have good optical refraction and wide-area light absorption characteristics, the loss is nearly 0%. Mr. Emadi said that they are willing to arrange a road section in Qatar for testing the products. If the results are good, they will follow-up by purchasing. In addition, the electronically controlled glass from SD Optronics can shield ultraviolet rays by more than 95% and can display transparent or opaque to provide privacy. It attracted great interest from people working in places with strong sunshine, bringing lots of inquiries. Other Taiwanese exhibitors showed optimism towards the business opportunities brought about by this exhibition. Chen Chun-Wei, Business Manager of Sun Road Safety Tech. said that speaking to many local Qatar agents and Philippine companies, they’ve expressed that demand for road materials was strong, and the market potential far exceeded his expectations. Fu Chen Ceramic products have properties of moisture absorption, heat insulation and light-weight. Currently, the technical aspect is very unique, and they have no competitors. General Manager Wen-Cheng Shih said that the agents in Turkey and Jordan expressed high interest in their products.

Taiwan Trade Centre-Dubai making some research on the market before the exhibition, discovered that as Qatar will organize the 2022 World Cup, construction will take place in Khalifa, Al Bayt, Al Khor City, QF, Al Rayyan, Al Wakra, Fifth Precint, Fourth Precint, Lusail Iconic among others. There are already 27 local companies whom have won bids. In addition, the MRT project brings public works such as road works and new hotels, including building materials, lighting, security control, water treatment, and hardware tools.

TAITRA, the executing body under Ministry of Economic Affairs' "Green Trade Promotion Program", in addition to assisting green building materials manufacturers, also arranged for a meeting with Qatar Green Building Council one day before the exhibition. CEO Mr. Mashal Al Shamri, received the delegation and gave a short introduction to the local green development which is growing at a very high pace, and spent time to learn about the Taiwanese products one by one. TAITRA will arrange for a product conference during the exhibition, and also arrange to negotiate with buyers. It is expected to attract more than 50 important local buyers to improve the visibility of Taiwan's green building materials in the Middle East market.

The 2019 Project Qatar will be held from April 29th to May 1st. It will be divided into five major exhibition areas, including Heavy Max, Qatar Stone Tech, Smart District, Lighting Tech, Interior Fit Out. Products including construction machinery, stone materials, smart solutions, lighting, home decor, etc. Exhibitors of Taiwan Pavilion are not limited to only the companies already mentioned, but also Aberdeen Decoration’s imitation stone paint, Jinwei Green Building Material’s light steel frame, Mosia’s green products i.e. wood flooring without formaldehyde, and Rainbow House paints, etc. This exhibition of Taiwan's finest products is expected to be the “eye-catch” of Taiwan Pavilion.

Compared with the 30 countries and 421 exhibitors in 2018, the growth rate is nearly 20%. Although the number of visitors has yet to be available, the exhibition last year brought more than 14,181 professional buyers. The organizer IFP Group has been in the Middle East and in the business of organizing professional building materials exhibitions. It has successfully handled important exhibitions such as Project Iran and Saudi Build.

Main Contact:
TAITRA Eugenia Hung, Senior Project Manager 02-2725-5200 #1256
Supervisor:
TAITRA Hui-Li Chiu, Executive Director 02-2725-5200#1500

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