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La Kaffa signs deal with Palauan firm for milk tea stores

Source: Taiwantrade | Updated: 07 April 2021

La Kaffa International Co., which operates restaurant and beverage store chains at home and abroad, recently inked an agreement with Palau’s Surangel & Sons Co to open two bubble milk tea outlets in the island nation this year as part of its effort to expand its global footprint.

La Kaffa chairman Henry Wang signed the deal with Surangel N. Whipps, founder of Surangel & Sons, Palau’s largest provider of goods and services, whose business interests encompass housing design, automotive repair, equipment rentals, groceries, wholesale and retail sales.

The new outlets in Palau might open in August, delayed from last year, due to the COVID-19 pandemic, Wang said.

Chatime has a presence in Fiji, Guam, Indonesia, the Maldives, Mauritius, the Philippines and other tourist destinations.

The latest additions might benefit from a “travel bubble” between Taiwan and Palau, Wang said, adding that Taiwanese make up 12 percent of tourist arrivals to Palau every year.

Surangel N. Whipps, father of visiting Palauan President Surangel Whipps Jr, expressed the hope that Chatime would grow into a formidable competitor to US coffeehouse chain Starbucks Corp.

James Huang, chairman of the Taiwan External Trade Development Council, which helped broker the franchise agreement, said bubble milk tea has a bigger market than coffee, because it is popular among people from different income levels.

Source: Taipei Times
Lillian Lee (lillianlee@taitra.org.tw)

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